I read an article where that according to Mr. Michael Phillips, the popularity of the internet rising, consumers in the UK are demanding more and more from their broadband connection.
Mr. Michael Phillips is product director of online self-help service BroadbandChoices.co.uk, who maintained that advertisers have encouraged high expectations amongst consumers by offering them fast download speeds.
Mr Phillips also commented that in terms of broadband, he thinks that consumers have become more demanding as advertisers set out messages which tell them that they can have things with fast download speeds. People tend to become increasingly demanding as they get used to using certain technology.
Mr Phillips also observed that as soon as we get used to the benefits of something we just want far more from it than was probably ever initially envisaged.
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